How to make sex attractive to nerds

The Britisch student Ben Marsh, 21 years old, hopes the condom industry soon will use his condom packages. Marsh is a student of visual communication at the University of Loughborough. He thought of a way to make sex fun for nerds.

He combined games and sex in and condom package. The packages look like Nintendo Game Boy games but with different titles like ‘Sextrix’ and ‘Bone Zone 2’.

Marsh says he made this - somewhat impractical - packaging concept as a way to promote safe sex: "The package must ensure that they buy the product for aesthetic reasons rather than the need for a condom. By simply possessing the product it will stimulate safe sex."